25
SuccessFactors
Our promises: Better place to work (continued)
From the front lines to the front end
Measuring associate engagement
Getting fit and hav'ng fun
Close to 200 district and store
managers went through
leadership training programs
during the year.
Helping associates succeed
Helping operations managers
become better leaders
Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Ahold Annual Report 2013
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DO Ahold
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In 2013, Giant Landover actively recruited employees
with military experience to join its management team,
finding that their leadership skills translate well to retail
and make Giant a better place to work.
Our people are our most important asset, so we seek out
and value feedback from all of our associates. In 2013, our
businesses conducted one aligned associate engagement
survey that reached all of our associates. The purpose
was to measure associates' engagement and perspective
on our Group-wide promises, and find out how we can
support them in developing their talents and giving their
best performance. The global response rate was 76%,
with an engagement rate of 67%.
Ahold's "Fit Fun" initiative in the Netherlands, aims to
encourage associates to get fit through diet and exercise.
Bas Kaper is an Albert Heijn store manager who lost 17
kilograms and reached his goal of running an annual
16-kilometer running race from Amsterdam to Zaandam
through the Fit Fun program.
We rolled out a new performance management system
across the entire Ahold group that is helping us identify
and develop talent and manage performance in a
more insightful way. The new system facilitates dialogue
between managers and associates and helps them
develop in their careers, set goals and share feedback
on an ongoing basis. The aim is to help associates get
the best out of themselves and identify how they can
add value to the organization to ultimately serve the
customer better.
Ahold's academies help district and store
managers gain the knowledge they need to be
better leaders. In 2013, European operations
managers participated in our U.S. academies to
stimulate the exchange of best practices across the
continents, and knowledge was shared among all
three programs in the U.S., the Netherlands and
the Czech Republic. Close to 200 district
and store managers went through these
leadership training programs during the year.
