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23
Building relationships
Developing our own brands
Our promises: Better place to shop (continued)
Delicious inspiration
What a handy app!! With
the delicious recipes and
videos it will definitely
be easy to put something
tasty on the table!
Pick-up points operating
Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Ahold Annual Report 2013
We're using customer insights to develop more
personalized communications. In 2013, the Ahold
USA divisions sent out 270 million unique personalized
coupons, as well as personalized circulars and offers
delivered electronically to customers' loyalty cards.
Albert Heijn launched a new, value-focused own brand,
AH BASIC, and the U.S. divisions repositioned and
expanded their Simply Enjoy premium own brand both
aiming to give more and better choices to customers.
convenient way to shop with us.
Albert Heijn provides cooking inspiration, instructions and
recipes at customers' fingertips with its new Allerhande app.
Customer tweet
w
We accelerated the rollout of pick-up points in both Europe
and the United States to give our customers another
