25%
16 304 ff
35
B3PÏI
ft
in Belgium
associates rn T
MU
a*BQ3
REVIEW
market share
KEY FIGURES (as of December 31, 2012)
9 newand
Modelled
stores
Tom Co
146
223
18
208
100
9
136
MULTI CHANNEL INITIATIVES
1:H> JL
m2
1 90C
i 1 125
500
500
140
1 200
450
17 00C
i 12 000
6 500
6 500
2 000
5 700
3 600
Delhaize Belgium also operates e-commerce initiatives like Delhaize Direct,
Delhaize Wineworld, and a home delivery service, Caddy Home.
Delhaize Direct: Customers do their shopping on-line on a dedicated store
website and collect their groceries at one of the 118 stores that have a
dedicated collection point. The ambition is to further increase this number in
2013 and continue the roll out to affiliated stores. In 2012, with the launch of
Delhaize Direct Cube, a new virtual supermarket in train stations was created
to promote the Delhaize Direct service.
Delhaize Wineworld: With more than 1 300 different wines, Delhaize Belgium
offers its customers one of the broadest selections of wines in Belgium.
Through a new and easy-to-navigate website, customers can explore a
unique wine cellar, offering both everyday and exclusive wines from all over
the world. After completing the ordering process, the wines are delivered to
the customer at home.
Caddy Home: For customers who are pressed for time or mobility-challenged
and therefore cannot visit one of the Delhaize stores, groceries can be
ordered online, by telephone or fax and will be delivered at a time of the
customers convenience at home.
34
