THE N ft+14 5th DD zero new stores waste in Pittsburgh OCTOBER Report M 100thstore STRATEGY The New Game Plan is the backbone of the Delhaize Group Strategy and is built on three equally important pillars: growth, efficiency and sustainability. By executing on this consistently, Delhaize Group will be able to claim its place among the best-in-class food retailers worldwide and will create value for all its stakeholders: customers, suppliers, employees and shareholders. JANUARY FEBRUARY Bottom Dollar Food JULY lores MARCH MAY APRIL JUNE Sustainability AUGUST SEPTEMBER NOVEMBER DECEMBER O Portfolio Optimization Delhaize Belgium launches test of enlarged local assortment Food Lion Launches New Brand Strategy in 269 North Carolina and South Carolina Stores Food Lion launches phase 2 of brand strategy work Appointment of Pierre Bouchut as Chief Financial Officer of Delhaize Group Publication of the first Digital Annual Report Hannaford implements sweeping sustainable seafood policy Mats Jansson elected new Chairman Shari Ballard elected Board Member AB brings prices back to 2008 level Delhaize Belgium launches Delhaize Direct Cube Maxi launches "Prices speak for themselves"-campaign Fred Marlin receives first Delhaize Group Store Manager of the Year Award Delhaize Serbia and Montenegro change offices Delhaize Bulgaria receives Mystery Shopper award Launch of Strategic Cost Plan Alfa Beta rewarded by Greek customers Recruitment of Marcus Spurrell as Delhaize Group's first Senior Vice President Digital Delhaize Group becomes member of the Dow Jones Sustainability Index Piccadilly paves way to Food Lion Launches New Produce Initiative Alfa Beta implements first phase of SAP Retail successfully Delhaize Serbia closes TP Srbija stores and distribution center Delhaize Belgium pioneer in the use of stevia Creation of a new Delhaize America Leadership Team structure opened by Super Indo

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