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Performance by segment (continued)
Continued rollout of the new
Compact hyper format in the
Czech Republic
Albert/Hypernova
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Ahold Annual Report 2012 45 Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Albert in the Czech Republic has been rolling out a new generation
of compact hypers that puts the fresh proposition front and center
as a way to differentiate it in a very competitive Czech market.
In 2012, Albert opened one new compact hyper and remodeled
seven to the new format. All of the company's compact hypers will
be renovated to the format over the course of the next three years.
So far they have received positive feedback on the new format from
customers, who found the overall store experience improved. Third
party research found that, in particular, customers appreciated the
freshness and quality of products and the availability and range of
dry groceries. The price image improved, thanks to better
promotions, and the new format is perceived to be a better place
for families with children to shop. IGD Retail Analysis has stated that
the new format is an important step forward for the company,
creates a point of differentiation from the competition, and should
help support sales growth in the longer term.
Albert remodeled
seven former
hypermarkets to
successful new
compact hypers
I
The Czech
Slovakia
Republic
Albert and Hypernova are among the best-known food retail
brands in the Czech Republic and Slovakia.
Stores
Store formats:
Compact hypers and supermarkets
www.ahold.com/Albert
www.ahold.com/Hypernova
