The Netherlands
1.0%
0tOS
albert.
Performance by segment
Gall Gall:
bol.com@
Financial results
Market share
continued
to grow
Integrating new stores into our
Albert Heijn banner
Ahold Annual Report 2012 40 Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Our brands
Highlights of the year
Our online brands
Ahold acquired online non-food retailer bol.com
Albert Heijn agreed with competitor Jumbo on the transfer of 82
Jumbo C1000 stores and converted 15 to its banner by year end.
It plans to convert the remaining stores in 2013-2014
Albert Heijn opened its first three pick-up points for customers to
collect online grocery orders
Customers of bol.com can now pick up their orders at 59 Albert
Heijn stores
Albert Heijn opened nine new supermarkets in Belgium and its first
three convenience stores in Germany
Albert Heijn - and Ahold - celebrated its 125th anniversary with
customers, employees, neighbors and suppliers
Through its Appie app, Albert Heijn made online shopping available
for customers using their mobile phones
Albert.nl extended its service area to 500,000 new households,
bringing the total to 4.6 million
Gall Gall increased market share mainly by growing sales in its
existing stores, and also acquired nine Mitra stores and converted
them to its banner
Identical sales growth
Underlying
operating margin
2012
2011
Net sales millions)
Net sales growth
Identical sales growth
Operating income millions)
Underlying operating income millions)
Underlying operating margin
Number of employees headcount
(at year end in thousands)
Number of employees FTEs
(at year end in thousands)
Contribution to Ahold sales
Contribution to Ahold underlying
operating income1
11,054
5.2%
1.0%
676
644
5.8%
93
30
10,506
4.2%
2.8%
675
666
6.3%
89
29
33.7% 34.7%
43.0% 45.8%
1 Before Corporate Center costs
Net sales
Net sales amounted to €11 billion in 2012, an increase of 5.2%
compared to last year. Albert Heijn supermarkets achieved identical
sales growth of 1.1%. Along with store openings, this enabled Albert
Heijn to increase its market share in the Netherlands to 33.7%. This
year, Albert Heijn also ran successful new consumer campaigns,
including its "Route 99" promotion that offered 99 products for 99
eurocents, as one way to provide better value to its customers. Other
factors that positively impacted sales growth were the acquisition of
bol.com, opening additional supermarkets in Belgium, and opening
the company's first three convenience stores in Germany. Online
delivery service albert.nl also achieved double-digit sales growth.
Operating income
The Netherlands reported an operating income of €676 million,
unchanged from last year. The lower year-over-year underlying
margin was impacted by price investments, intensified promotional
activity, and an increase in hourly wages. 2012 operating income
included €32 million of favorable unusual items, including a
€31 million curtailment gain for the Dutch pension plan.
Albert Heijn reached an agreement with competitor Jumbo on the
transfer of 82 stores in 2012 that enables it to serve markets and
customers it has not reached before. The company has remodeled
15 of these stores to the Albert Heijn banner so far and plans to
convert most of the rest in 2013.
