Responsible
retailing
Responsible retailing
26
Responsible retailing is about how we run our businesses, live our values and do what's right.
As a food retailer, we operate at the heart of our communities. We believe we have a
unique responsibility - and opportunity - to positively impact the lives of everyone our
business touches.
We support the health and well-being of our customers, employees and communities; we
source our products responsibly and care about the environment. Employees - throughout our
businesses - are engaged in putting responsible retailing into practice, every day.
We have five priority areas under our responsible retailing pillar: healthy living choices made
easy, contribution to community well-being, responsibly sourced products, care for the
environment and our people. In 2010, we set a series of clear, measurable targets to 2015 for
these priority areas, which we have now been reporting on for two years. We will continue to
report on these, and have set various new targets where the initial ones have been reached.
Fighting hunger and composting^®*-
waste at Ahold USA
Ahold Annual Report 2012
Ahold at a glance
Our strategy
Our performance
Governan
Investors
fOOOliWl
Ahold USA's divisions wanted to do more to redirect safe,
consumable food from the waste stream to regional food bank
partners, so they set up a Consumable Food Taskforce to identify
and establish standardized food donation procedures from stores
across the divisions. As a result of both the efforts of the taskforce
and better tracking and reporting of donations, our 2012 product
donations to food banks increased by 50% - a welcome
contribution to local communities in times of crisis. Any food that
cannot be donated is diverted from landfill by being re-used,
either as livestock feed or for composting. In 2012, a composting
program was rolled out to 285 more U.S. stores, bringing the
total to 509.
For more information
on this topic, watch a
video case study
