fkkUpNM
Broadening our offering (continued)
Opening pick-up points to make
shopping more convenient
Ahold Annual Report 2012 21 Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
For more information
on this topic, watch a
video case study
Ahold has been opening pick-up points in the United States and
Europe, to give customers another way to shop with us.
In 2012, we opened our first Peapod pick-up points in the United
States, enabling customers to order online and then choose to either
pick up their groceries or have them delivered. A total of eight were
opened by the end of the year to join three existing store-based
pick-up points already operational in Stop Shop and Giant
Carlisle stores.
During the year, Albert Heijn opened its first pick-up points in Europe,
operating a total of three as of December 2012. We also opened
59 bol.com pick-up points in Albert Heijn stores, leveraging our new
relationship with the online non-food retailer, and already see a
growing percentage of bol.com volume going through the pick-up
points in areas where they exist.
So far our pick-up points have exceeded our expectations in terms
of both sales and customer feedback, which has been very positive
about the convenience and great value. We will continue to test
and open different types of pick-up points as an important part of
helping customers shop the way they want to shop and building our
online business.
