Broadening our
offering
Peap d
Pick-up
STOP
HERE
20
Broadening our offering
The world around us is changing fast - and so are our customers' needs. They expect more
from retailers every day - better value, more convenience and solutions that help them save
time. Technology has given consumers almost limitless choices when it comes to what to buy,
how to buy it, and how much to pay for it - and they are taking advantage of it in increasing
numbers.
We are broadening our offering by growing our online businesses, developing our store
formats and improving our assortment - to give our customers shopping alternatives that
meet their changing needs.
We are accelerating the growth of our online businesses so our customers can shop when,
where and how they want - either in our stores or online, for delivery or pick up. We are
building an even better, more relevant assortment, with a broader range of products and
services, including new and innovative own-brand products and a growing assortment
of non-food products. We continue to strengthen our successful supermarket formats,
while developing additional formats to better serve our customers' needs.
rv StopgShop
Ahold Annual Report 2012
Ahold at a glance
Our strategy
Our performance
Governan
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