13 Intangible assets (continued) - - Ahold Annual Report 2012 102 Ahold at a glance Our strategy Our performance Governance Financials Investors Notes to the consolidated financial statements Goodwill acquired in business combinations is allocated, at acquisition, to the Cash-Generating Units (CGUs) or groups of CGUs expected to benefit from that business combination. The carrying amounts of goodwill allocated to CGUs within Ahold's reportable segments are as follows: December 30, January 1, million 2012 2012 Reportable segment Cash-generating unit Ahold USA Stop Shop New England 12 12 Stop Shop New York Metro 23 23 Giant Carlisle 217 164 Giant Landover 7 Peapod 20 20 The Netherlands Albert Heijn1 255 152 bol.com1 201 Etos 7 6 Gall Gall 1 1 Other Europe Czech Republic 26 26 Ahold group 769 404 1 Of the €248 million of goodwill that resulted from the acquisition of bol.com, €47 million has been allocated to Albert Heijn. CGUs to which goodwill has been allocated are tested for impairment annually or more frequently if there are indications that a particular CGU might be impaired. The recoverable amount of each CGU was determined based on value-in-use calculations. Value-in-use was determined using discounted cash flow projections that generally cover a period of five or 10 years and are based on the financial plans approved by the Company's management. The key assumptions for the value-in-use calculations are those regarding discount rates, growth rates and operating margins. The post-tax rates used to discount the projected cash flows reflect specific risks relating to relevant CGUs and are 4.7% for Ahold USA, 5.2% for the Netherlands and 8.2% for the Czech Republic. The sensitivity analysis, with respect to changes in the discount rates, indicated that the recoverable amounts of the CGUs would still be in excess of the carrying amounts with sufficient and reasonable headroom if the discount rates were higher by 2%.The growth rates and operating margins used to estimate future performance are based on past performance and experience of growth rates and operating margins achievable in Ahold's main markets. Growth rates used to extrapolate cash flows beyond the explicit forecast period are set such that the return on invested capital never exceeds the weighted average cost of capital of the CGUs. Lease-related intangible assets consist primarily of favorable operating lease contracts acquired in business acquisitions. Customer relationships consist primarily of pharmacy scripts and customer lists recognized through the acquisition of bol.com in 2012. Brand names include "bol.com." Ahold expects bol.com will play an important role in its business strategy and believes there is currently no foreseeable limit to the period over which the brand is expected to generate net cash inflows. Therefore the brand is assessed to have an indefinite useful life. The asset is tested for impairment in accordance with the policies as stated in Note 3. "Other" mainly includes intangible assets related to location development rights, deed restrictions and similar assets. Included in "Other" is an intangible asset allocated to Stop Shop New England with an indefinite useful life and a carrying value of €26 million (201 1€26 million). The useful life of this asset is assessed to be indefinite since it relates to the land portion of an owned location. Also included in 2012 is the prepaid purchase consideration for the transfer of C1000 stores (€204 million). The amount will be reallocated to the appropriate intangible assets (mainly goodwill) as agreements are reached with the franchisees. Intangible assets under development relate mainly to software development. The additions to intangible assets under development include capitalized borrowing costs of €5 million (201 1€3 million). The capitalization rate used was the same as for property, plant and equipment (see Note 7 7). In 2012, €92 million has been recognized as write-downs of intangible assets under development. These were related to Ahold USA (€88 million) and the Netherlands (€4 million).

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