+32%
REVIEW
Albania
Bosnia and Herzegovina
Bulgaria
Greece
Montenegro
Romania
Serbia
Indonesia
34 DELHAIZE GROUP ANNUAL REPORT '11
revenue growth of the
Southeastern Europe
Asia segment at actual
exchange rates.
a ting margin was 3.3% (3.7% in 2010) while
operating profit increased by 17.3% at identical
exchange rates to EUR 80 million.
Total capital expenditures In the SEE Asia
segment amounted to EUR 185 million.
With 18 stores, a mix of convenience stores and
supermarkets, Delhaize Group maintaines its
number one position in the Albanian food retail
market.
Delhaize Group operates a network of 44 stores,
making it one of the largest food retailers in Bos
nia and Herzegovina. The network consists of
Mini Maxi convenience stores, Maxi supermar
kets, Tempo hypermarkets and Tempo Express
discount stores.
The Piccadilly brand in Bulgaria is known for its
large assortment, strong focus on fresh prod
ucts and the extended opening hours. Most of
the Piccadilly stores are located in urban areas,
concentrated in Sofia, Varna and Plovdiv.
With its multi-format store network, a combina
tion of company operated and affiliated stores,
Alfa Beta is the second largest food retailer in
Greece, known for its large assortment, includ
ing fresh and organic products and local spe
cialties. In 2011, in a challenging environment,
28 new stores were added and the Red Market
stores absorbed into the Alfa Beta network. The
market share of Alfa Beta further increased to
19.3% (Source: AC Nielsen).
Delhaize Group offers 3 different store formats
to our customers in Montenegro. The Maxi
supermarket and the Tempo hypermarket have
a strong focus on fresh products and have a
large assortment. The Mini Maxi convenience
stores offer a smaller assortment but also
includes fresh products.
Mega Image operates neighborhood super
markets concentrated in Bucharest with a focus
on variety, fresh offering, proximity and compet
itive prices. In 2010, the Shop Go format was
introduced to respond to the proximity need of
Romanian customers. In 2011, Delhaize Group
accelerated its store openings and simplified its
growth path by converting the 10 Red Market-
stores into Mega Image stores.
With a total of 366 stores, Delhaize Group is the
leading food retailer in Serbia. The Maxi and
Tempo stores thrive on unique brand aware
ness, built on a broad assortment offering with
fresh and bakery products and on great store
locations.
Most Super Indo stores (51% owned by Delhaize
Group) are located in very densely populated cit
ies on the island of Java, amongst which Jakarta,
Bandung and Yogyakarta. Super Indo supermar
kets offer a wide variety of fresh products with
a focus on fresh meat and fish at low prices, an
important differentiation element in the Indone
sian market. In 2011, Super Indo opened 16 new
stores, the strongest growth number since the
creation of the company. The market share of
Super Indo further increased in 2011 to reach 11%
in the super- and hypermarket category (Source:
AC Nielsen).
