REVIEW
141
228
18
197
93
7
137
DELHAIZE0
MULTI CHANNEL INITIATIVES
32 DELHAIZE GROUP ANNUAL REPORT '11
market share
in Belgium
2009 2010 2011
Shop&Go
Stores
Average surface isq.m.i
1 900
1 125
500
500
140
1 200
450
Number of products
17 000
12 000
6 500
6 500
2 000
5 700
3 600
(Total number of associates
16 857)
Delhaize Belgium also operates e-commerce initiatives like
Delhaize Direct and Delhaize Wineworld and a home delivery
service, Caddy Home.
Delhaize Direct: Customers do their shopping on a dedicated
store website and collect their groceries at one of the 97 stores
that have a pick-up service. The ambition is to further increase
this number in 2012. In 2011, special applications were developed
to make the Delhaize Direct website available for mobile devices.
Delhaize Wineworld With more than 1 300 different wines,
Delhaize Belgium offers its customers one of the broadest
selections. Through a new and easy to navigate website, cus
tomers can explore a unique wine cellar, offering both everyday
and exclusive wines from all over the world. After the ordering
process is complete, the wines are delivered at home.
Caddy Home For people who have no time or people who just
cannot make it to one of the Delhaize stores, groceries can be
ordered by telephone, fax or via internet and will be delivered
at a time of the customers convenience at home.
