EUR 4.8
billion
REVIEW
Delhaize Belgium operates a multi-format network of company-
operated and affiliated stores including supermarkets,
convenience stores, specialty stores and low-cost supermarkets.
At the end of 2011, the Group operated 821 stores in Belgium and
Luxemburg, a net increase of 16 stores compared to the prior
year. In 2011, a total of 23 stores were completely remodeled.
30 DELHAIZE GROUP ANNUAL REPORT '11
revenues
generated
In 2011 Delhaize Belgium generated revenues of over EUR 4.8 billion,
an increase of 0.9% compared to 2010. Consumers continued to trade
down, as evidenced by the increase in the 365 value line private brand
revenues and strong revenue growth at Red Market, the soft discount
format that was further tested in the Belgian market.
Comparable store sales evolution was negative 0.6% as a result of
macroeconomic factors as well as competitive dynamics in the Belgian
market. Despite this challenging environment, Delhaize Belgium was
able to maintain a strong market share of 25.8% (source: AC Nielsen).
Delhaize Belgium's gross margin increased by 28 basis points to 21.0% of
revenues as a result of EUR 15 million VAT refunds, while further improve-
