Our Strategy Delhaize Group has a clear strategy, the New Game Plan, which seeks to deliver profitable revenue growth, achieve best-in-class execution and operate as a responsible citizen. We believe our success is based on a combination of our local go-to-market approach, ability to leverage our regional leadership and a firm commitment to create value for customers today which we believe in turn creates sustainable shareholder value. Our operating companies share the same vision and values that are fundamental to everything we do. Our values are determination, integrity, courage, humility, and humor. Our goal is to achieve value leadership in all of our markets leading to best in class revenue and profit growth. VISION VALUES STRATEGIC PRIORITIES EFFICIENCY Create fuel to accelerate growth SUSTAINABILITY Product, People, Planet GROWTH Accelerate profitable revenue growth ENABLERS DELHAIZE GROUP ANNUAL REPORT '11 11 Corporate citizenship inves Sharing an effective operational structure PAGE 18) Delhaize Belgium targeting efficiencies page 20) Local products page 22) Award winning Sustainability Report 2010 WWW.DELHAIZEGROUP.COM) Delta Maxi: a strategic acqui sition PAGE 12) Revitalizing the Food Lion Brand page 14) Bottom Dollar Food: Price with Energy page 15) Private brands are internal growth accelerators page 17) People Organizational structure

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