P |<o
IBBES
3,008
CO
CM
€30.3 billionsares
Group at a glance
Ahold is an international retailing group based
in the Netherlands, with strong local consumer
brands in Europe and the United States. At the
end of 2011, we had:
CNI
stores
00 employees
Ahold
Annual Report 2011
Governance
Financials
Investors
Our foundation is selling great food and supermarkets are our core business. We also operate
other formats and channels so that our customers can shop whenever and wherever is most
convenient for them. We provide customers with the best possible value, assortment, and
shopping experience.
Our vision is to offer all of our stakeholders - our customers, employees, suppliers, shareholders,
and the communities we serve - better choice, better value, better life, every day. We are
committed to acting responsibly in all that we do.
We have embarked on a new strategy to build on our success and significantly grow our
company. Our strategy to reshape retail at Ahold is designed to enable us to take advantage of
rapidly changing customer behavior and retail trends, and stay competitive and successful.
The people who work for us make this possible. Ahold has great employees who love what they
do and are good at it. Our people are key to our success - the relationships they build with our
customers are what keep them coming back to shop with us and will ensure we remain our
customers' first choice, every day.
