Peapod
35
Ahold
USA
ll
continued
Giant Carlisle
Peapod
Ahold
Annual Report 2011
Groupata glance
Performance
Governance
Financials
Investors
Performance by segment continued
Established: 1923
Joined Ahold: 1981
Brands: Giant Food Stores, Martin's
Food Markets and Giant To Go
Market area: Pennsylvania, Virginia,
Maryland, and West Virginia, in the
United States
Store formats: Supermarkets, super
stores and convenience stores
Own brands include: Giant, Nature's
Promise, Simply Enjoy, CareOne, and
Guaranteed Value
Giant Carlisle is a leading supermarket chain in the mid-Atlantic United States. It operates
181 grocery stores under the names of Giant Food Stores and Martin's Food Markets and two
convenience stores under the name of Giant To Go. In addition, the division operates 92 fuel
stations in four states, an increase of 11 over 2010. In 2011, Giant Carlisle's total store number
rose by three, including two stores that were acquired. The division also remodeled, relocated, or
expanded 15 stores. Giant Carlisle opened its first store in the city of Philadelphia, and partnered
with Peapod to offer online shopping to customers in the surrounding area.
Giant Carlisle further developed its formats, introducing a new, more compact supermarket format
in Mount Joy, Pennsylvania, that offers a full assortment of products and services in a smaller
footprint. The former Ukrop's stores in Richmond, Virginia, continued to successfully grow sales
and market share.
As part of its focus on further improving its own-brand offering, Giant Carlisle introduced new
packaging that better reflects the strength of its consumer brand and unifies the brand across
the store.
Giant Carlisle built upon its support of local communities in 2011, raising over $20 million in
charitable donations during the year. In recognition of its giving legacy in Pennsylvania, the
company received the Building the Community Award from the Central Penn Business Journal.
Giant Carlisle was also honored with the inaugural Miracle Innovator Award for outstanding
leadership and commitment to Children's Miracle Network hospitals.
More about Giant Carlisle online:
www.giantfoodstores.com
More about Martin's online:
www.martinsfoods.com
Established: 1989
Joined Ahold: 2000
Brands: Peapod
Market area: Connecticut, District of
Columbia, Illinois, Indiana, Maryland,
Massachusetts, New Hampshire,
New Jersey, New York, Pennsylvania,
Rhode Island, Virginia, and Wisconsin,
in the United States
Store formats: Online grocery ordering
and delivery
Peapod is the leading online grocery service in the United States. It works in partnership with
Stop Shop, Giant Landover, and Giant Carlisle to serve markets in 12 states and the District of
Columbia. In 2011Peapod was again able to grow sales by double digits in its existing markets.
In 2011, Peapod expanded into Philadelphia, Delaware, and Southern Montgomery,
Pennsylvania counties, serving customers in the Giant Carlisle market area for the first time.
The company moved further into Manhattan, now serving its Midtown, Upper West Side,
and Upper East Side neighborhoods.
Peapod achieved a significant milestone in 2011 when it delivered its 20 millionth order.
The company celebrated this with an online food drive and sweepstakes.
More about Peapod online:
www.peapod.com
