Ahold
USA
34
continued
Giant*
Giant Landover
Ahold
Annual Report 2011
Groupata glance
Performance
Governance
Financials
Investors
Performance by segment continued
Established: 1936
Joined Ahold: 1998
Brands: Giant
Market area: Virginia, Maryland,
Delaware, and the District of Columbia, in
the United States
Store formats: Supermarkets, including
full-service pharmacies
Own brands include: Giant, Nature's
Promise, Simply Enjoy, CareOne, and
Guaranteed Value
Giant Landover is a leading supermarket chain in the mid-Atlantic United States, serving
customers in three states and the District of Columbia. It operates 173 stores - 6 less than in
2010. Giant Landover also operates 13 fuel stations, an increase of 4 over the previous year
In 2011Giant Landover remodeled eight stores, outsourced its dry grocery warehouse and
celebrated its 75th anniversary.
The impact of the major store remodeling program, "Project Refresh," that was successfully
completed last year, enabled the division to grow market share in a competitive market. This was
further supported by Giant Landovehs increased focus on its fresh assortment and successful
customer loyalty programs, including Gas Rewards.
During its anniversary year, Giant Landover donated more than $8 million in its local markets to
fight hunger, improve the quality of life for children, and build healthier communities. Key efforts
included the donation of $2 million to local schools through A+ School Rewards, financial and
product donations to area food banks, sponsorship of nearly 300 youth baseball and softball
teams, and the collection of more than $100,000 to support military families. In recognition of
its strong commitment to the community, Giant won the Maryland Food Bank's "Retailer of the
Year" award.
More about Giant Landover online:
www.giantfood.com
