33
Ahod
Performance by segment continued
continued
Stop&Shop*
Stop&Shop
Stop Shop New England
Stop Shop New York Metro
Ahold
Annual Report 2011
Groupata glance
Performance
Governance
Financials
Investors
Established: 1914
Joined Ahold: 1996
Brands: Stop Shop
Market area Stop Shop New
England: Connecticut (except Fairfield
County), Massachusetts, New
Hampshire, and Rhode Island, in the
United States
Market area Stop Shop New York
Metro: Connecticut (Fairfield County),
New York, and New Jersey, in the
United States
Store formats: Supermarkets and
super stores
Own brands include: Stop Shop,
Nature's Promise, Simply Enjoy,
CareOne, and Guaranteed Value
Stop Shop is a major supermarket brand in the northeastern United States. The Stop Shop
New England division operates 217 stores in southern New England, the same number as last
year. The division also operates 78 fuel stations, 11 more than last year. In 2011the division
remodeled 20 stores.
In 2011Stop Shop opened a new concept supermarket in Chelmsford, Massachusetts, with
services such as an on-site nutritionist, a supervised play area for children while their parents
shop, and a pick-up point enabling customers to order groceries online and pick them up at the
store without leaving their cars.
Stop Shop New England also launched Scan It! Mobile, a mobile application that enables
customers to use smartphones to scan their groceries, tally their orders, receive personalized
savings and checkout - while they shop. The app is currently available in more than 40 Stop
Shop stores.
The division continued its strong commitment to supporting local charities and fundraising
initiatives throughout the year with total charitable donations of $17 million. In support of pediatric
cancer research and care, the 21st annual Triple Winner Program raised $2.5 million for the Stop
Shop Family Pediatric Brain T umor Clinic at the Dana-Farber Cancer Institute.
Stop Shop is a major supermarket brand in the northeastern United States. The Stop Shop
New York Metro division operates 183 stores and 8 fuel stations in a diverse marketplace serving
customers of many ethnic and socio-economic backgrounds.
In 2011Stop Shop New York Metro expanded its total store number by eight, including five
stores acquired in the New Jersey Shore area in May. The division remodeled an additional 13
stores and acquired three stores on Staten Island, two of which opened in early January 2012.
The division continued to grow market share, driven by its successful customer loyalty programs,
including Gas Rewards. It also continued its strong support of local communities, with efforts
raising more than $5 million, including contributions of over $225,000 to the American Cancer
Society's Making Strides Against Breast Cancer campaign. Stop Shop New York Metro was
the number one fundraiser in New York for this breast cancer campaign and number three in the
country. The campaign consisted of flagship sponsorship at several walks, water sponsorship at
walks in the greater New York area, and a campaign in its stores to solicit donations.
More about Stop Shop online:
www.stopandshop.com
