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Europe
continued
Other
hypernova
Albert Hypernova
Ahold
Annual Report 2011
Groupata glance
Performance
Governance
Financials
Investors
Performance by segment continued
Established: Ahold Czech Republic
(1991), Ahold Retail Slovakia (2001)
Joined Ahold: Albert Hypernova was
established by Ahold
Brands: Albert, Hypernova
Market area: The Czech Republic and
Slovakia, in Europe
Store formats: Hypermarkets, compact
hypermarkets, and supermarkets
Own brands include: Albert Quality,
Albert Excellent, Albert Bio, Euroshopper
Albert and Hypernova are among the best-known food retail brands in the Czech Republic and
Slovakia. At the end of 2011, the company operated 280 stores in the Czech Republic - 1 more
than last year - and 23 fuel stations. In 2011, the company remodeled, relocated or expanded
27 stores. In Slovakia, the company operated 26 stores and 7 fuel stations.
In 2011, Other Europe achieved an operating profit during each quarter of the year. The program
Albert Hypernova started in 2009 to improve its commercial proposition, restructure, take costs
out of the business, and move to a single brand in the Czech Republic has enabled the company
to increase profitability.
In the summer of 2011, Albert launched a new compact hypermarket format, designed to provide
an easy and convenient shopping experience along with a great assortment of food and non-food
products at low prices every day.
The company donated more than €200,000 to the Albert Charity Foundation, which supports
families, promotes health, and helps individuals in need in the Czech Republic. As part of
Albert's Smurfs campaign, the company auctioned off 20 giant statues of the popular characters
for charity.
More about Albert Hypernova online:
www.albert.cz
www. hype rnova.sk
