29
Netherlands
albert.
continued
The
Gall Gall
Gall Gall
albert.nl
Ahold
Annual Report 2011
Groupata glance
Performance
Governance
Financials
Investors
Performance by segment continued
Established: 1884
Joined Ahold: 1989
Brands: Gall Gall
Market area: The Netherlands, in Europe
Store formats: Wine and liquor stores
and online shopping
Own brands include: Gall Gall
Gall Gall is the leading wine and liquor retailer in the Netherlands.
At the end of 2011, Gall Gall operated 554 stores, an increase of 6 over the previous year.
During 2011the company remodeled, relocated or expanded 42 stores.
In 2011, Gall Gall ran several successful promotional campaigns focused on value and
continued to grow sales.
During the year, Gall Gall was voted one of the most customer-friendly companies in the
Netherlands. The company also launched a new own-brand line containing a full range of more
than 40 products, from wine and port to whiskey and gin, at competitive prices. During the year,
Gall Gall continued the roll-out of its new store format.
More about Gall Gall online:
www.gall.nl
Established: 1987: start of home delivery
services; 2001rebranded to albert.nl
Joined Ahold: albert.nl was established
by Ahold
Brands: albert.nl
Market area: The Netherlands, in Europe
Store formats: Online daily needs
ordering and delivery
The online delivery service of Albert Heijn, Etos, and Gall Gall is the largest online daily
needs service in the Netherlands. It offers products from all three retail brands for delivery right
into customers' kitchens. Albert.nl serves a region in which over 60 percent of the Dutch
population lives.
2011 was another year of strong sales growth for the company. During the year, albert.nl also
made nearly all 430 sustainable products from Albert Heijn's AH puur&eerlijk (responsible choice)
range available online.
The albert.nl brand celebrated its 10th anniversary in 2011.
More about albert.nl online:
www.albert.nl
