Netherlands
2.8%
27
Performance by segment
The
Highlights of the year
Net sales
Operating income
Ahold
Annual Report 2011
Groupata glance
Performance
Governance
Financials
Investors
Sales million)
2011 10,506
2010 10,087
Identical sales growth
Contribution to Group sales
1.7%
Operating income million)
2011 675
2010
6 00/ On an underlying
O basis
Number of stores (at year end)
2011 2010
Albert Heijn 856 843
Etos 5O6 523
Gall Gall 554 548
The Netherlands 1,946 1,914
Ahold expanded into Belgium with supermarkets under the Albert Heijn brand
Albert Heijn's XL format achieved a record high rating by customers
Customers voted Gall Gall and Etos among the 10 most customer-friendly companies in the
Netherlands; Etos was voted best drugstore
Albert Heijn and the Dutch industry healthy food foundation ("Ik Kies Bewust") partnered up to
make it simpler for consumers to make healthy food choices, and together developed new
nationwide healthy food choice logos in the Netherlands
Gall Gall launched a new own-brand line of products
"Appie," Albert Heijn's digital personal shopping assistant, was named best service application
in the Netherlands and had 400,000 unique users per week by the end of 2011
Albert Heijn (in the Netherlands and Belgium), Etos, Gall Gall, and the online delivery service
albert.nl comprise the segment called the Netherlands. The following table contains operational
and financial information, including net sales and operating income, for the Netherlands in 2011
and 2010:
2011 2010
Net sales in millions
10,506
10,087
Change in identical sales
2.8%
3.6%
Operating income in millions
675
688
Operating income as a percentage of net sales
6.4%
6.8%
Underlying operating income as a percentage of net sales
6.3%
6.9%
Number of employees at year-end (in thousands headcount)
89
84
Number of employees at year-end (in thousand FTEs)
29
28
Sales area of own operated stores (in thousands of square meters)
885
876
Net sales increased to €10.5 billion in 2011, a rise of 4.2 percent. In a competitive market,
Albert Heijn, Etos, Gall Gall, and the online delivery service albert.nl all achieved sales growth.
Albert Heijn again succeeded in launching innovative marketing campaigns that were popular
with customers, including an animal card collection campaign in cooperation with the World Wide
Fund for Nature.
In 2011, operating income decreased €13 million, or 1.9 percent, to €675 million. Last year
included €19 million in positive non-recurring items. The Netherlands achieved solid identical
sales growth and continued to focus on efficiencies, while increasing investments for future
growth. Gains on the sale of real estate were €9 million, as discussed in Results from operations
under Group performance.
