13
Our strategy continued
Our ambitions
Online sales to triple to €1.5 billion by 2016
Our business model
Ahold
Annual Report 2011
Group at a glance
Performance
Governance
Financials
Investors
New customer loyalty initiatives planned to add one to two percent to identical sales growth
Opening of a minimum of 150 new convenience stores in Europe and a minimum of 50
supermarkets in Belgium in the next five years
Target to achieve 40 percent sales penetration of own-brand products in the United States
by 2016
Leveraging of global capabilities based on the Ahold Retail Model
New €350 million three-year cost savings program announced
New dividend policy that increases pay-out ratio to 40-50 percent of adjusted income from
continuing operations and will contribute to significant increase of the 2011 dividend per share
We have a successful company-wide business model that helps us to drive our strategy. The
model is a virtuous circle in which we continuously work to lower our cost base in order to invest
in price, value, and the products and services we offer. This allows us to drive sales, win new
customers, and allocate capital to further grow our business. Since 2003, we have successfully
repositioned almost all of our businesses, to increase the value and service we provide our
customers, and in the last five years we have consistently reduced costs and saved €800 million
across our businesses.
