Our strategy
Ahold's strategic framework
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Ahold
Annual Report 2011
Group at a glance
Performance
Governance
Financials
Investors
We have embarked on a new strategy to build on our success and further grow our company.
This strategy will make sure we are able to take advantage of changing customer behavior and
retail trends, and remain competitive and successful.
Ahold's strategic framework defines how we operate. We have a successful business model,
strong brands, and a clear ambition to grow through our strategy to reshape retail. We have a
company-wide vision for the future and a common set of values across all our businesses.
We have built a solid foundation to support our growth plans - with a long heritage in the
retail business, powerful local banners, an aligned organization, great people, and a strong
balance sheet.
Our vision
Better choice
Better value
Better He
Everyday
Our business model
Our ambition
Reshaping rale I and gong
for growth
Our strategy
Si* strategy ptors
1 Increasing customer loyalty
2 Broadening our offering
3 Expandhg geographic reach
4 SiïTjjlmty
5 Responsible relying
fl People performance
Our Values
Putting the customer fira
Doing what's right
behing wlval we do
Making ideas happen
Getting béUei ewi y day
Out brands
PüflpGti
Ou r strung foundation
