5
Ahold Europe
Ahold USA
Ahold
Annual Report 2011
Group at a glance
Group highlights continued
The Netherlands
Ahold expanded into Belgium with supermarkets under the Albert Heijn brand
Albert Heijn's XL format achieved a record high rating by customers
Customers voted Gall Gall and Etos among the 10 most customer-friendly companies in the
Netherlands; Etos was voted best drugstore
Albert Heijn and the Dutch industry healthy food foundation ("Ik Kies Bewust") partnered up to
make it simpler for consumers to make healthy food choices, and together developed new
nationwide healthy food choice logos in the Netherlands
Gall Gall launched a new own-brand line of products
"Appie," Albert Heijn's digital personal shopping assistant, was named best service application
in the Netherlands and had 400,000 unique users per week by the end of 2011
Other Europe
Albert Hypernova increased profitability, driven by a continuous focus on operational
efficiencies and its commercial propositions
Albert opened a new compact hyper format in the town of Svitavy in the Czech Republic
Albert launched innovative customer marketing campaigns, the most successful of which was
its Smurfs campaign, aligned with the popular movie
The Ahold USA divisions continued to grow sales and Ahold USA increased market share
The Ahold USA divisions intensified their Gas Reward programs through a partial re-launch
and expansion to more stores, bringing additional savings on gas to loyal customers
Ahold USA further strengthened its own-brand offering
Stop Shop New England opened a new concept supermarket in Chelmsford, Massachusetts
Stop Shop New York Metro acquired five stores in the New Jersey Shore area and three on
Staten Island
Giant Landover celebrated 75 years in the business
Giant Carlisle opened its first store in the city of Philadelphia and introduced a new, smaller
format supermarket
New technology tools were launched to make shopping easier, including a mobile application
at Stop Shop and Giant Landover that lets customers view their circular, loyalty card account
and more using their smartphones
Peapod expanded into Philadelphia, in partnership with Giant Carlisle, and increased its
footprint in Manhattan
Performance
Governance
Financials
Investors
