30
Non-GAAP measures
Net sales at constant exchange rates
Net sales in local currency
Adjusted full year 2009 sales
Identical sales
Identical sales, excluding gasoline net sales
Comparable sales
Underlying retail operating income
Operating income in local currency
Core Corporate Center costs
Ahold
Annual Report 2010
Group at a glance
Governance
Fi nancials
Investors
This Annual Report includes the following non-GAAP financial measures:
Net sales at constant exchange rates exclude the impact of using different currency exchange
rates to translate the financial information of Ahold's subsidiaries or joint ventures to euros.
Ahold's management believes this measure provides a better insight into the operating
performance of Ahold's foreign subsidiaries or joint ventures.
In certain instances, net sales are presented in local currency. Ahold's management believes this
measure provides a better insight into the operating performance of Ahold's foreign subsidiaries.
Adjusted full year 2009 sales exclude net sales in the 53rd week of 2009. Ahold's management
believes that this measure provides an insight into the impact of an additional week when net
sales are compared to the previous year.
Net sales from exactly the same stores in local currency for the comparable period (the
comparable period corresponds to the adjusted full year 2009).
Because gasoline prices have experienced greater volatility than food prices, Ahold's
management believes that by excluding gasoline net sales, this measure provides a better insight
into the growth of its identical store sales.
Identical sales plus net sales from replacement stores in local currency.
Total retail operating income, adjusted for impairment of non-current assets, gains and losses on
the sale of assets, and restructuring and related charges. Ahold's management believes this
measure provides better insight into the underlying operating performance of Ahold's retail
operations.
In certain instances operating income is presented in local currency. Ahold's management
believes this measure provides better insight into the operating performance of Ahold's foreign
subsidiaries.
Core Corporate Center costs relate to the core responsibilities of the Corporate Center, including
Corporate Finance, Corporate Strategy, Internal Audit, Legal, Compliance, Human Resources,
Information Technology, Communications, Corporate Responsibility, and the Corporate
Executive Board. Total corporate costs also include results from other activities coordinated
centrally but not allocated to any operating company. Management believes that this measure
provides a better insight into the Company's operating performance.
