Ahold USA continued
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Stop&Shop*
Stop Shop New England
Stop Shop New York Metro
Giant'
Giant Landover
Stop&Shop
Ahold
Annual Report 2010
Group at a glance
Performance by segment continued
Governance
Fi nancials
Investors
Established: 1914
Joined Ahold: 1996
Brands: Stop Shop
Market area Stop Shop New
England: Connecticut (except Fairfield
County), Massachusetts, New
Hampshire, and Rhode Island, in the
United States
Market area Stop Shop New York
Metro: Connecticut (Fairfield County),
New York, and New Jersey, in the United
States
Store formats: Supermarkets and
superstores
Own brands include: Stop Shop,
Nature's Promise, Simply Enjoy,
CareOne, and Guaranteed Value
Stop Shop is a major supermarket brand in the northeastern United States. The Stop Shop
New England division operates 217 stores and 67 fuel stations in southern New England. In
2010, the division opened five new stores, three of which were acquired, relocated two stores,
and remodeled 27.
Stop Shop New England continued its strong commitment to supporting local charities and
fundraising initiatives throughout the year. For example, customers and employees raised over
$1 million to support regional food banks. In recognition of Stop Shop's efforts in raising
$50 million for cancer research and treatment over the last 20 years, the company received
the prestigious "Sidney Farber Medical Research Award."
Stop Shop is a major supermarket brand in the northeastern United States. The Stop Shop
New York Metro division operates 175 stores and eight fuel stations in a competitive and diverse
marketplace serving customers of many ethnic and socio-economic backgrounds.
In 2010, Stop Shop New York Metro opened six new stores, including two that were acquired,
and remodeled a further 16 stores. One of the new stores was considered the cornerstone of the
revitalization of a neighborhood in the New York City borough of Queens.
The division continued its strong support of local communities; for example, customers,
employees, and vendor partners raised $1.25 million for Memorial Sloan Kettering Hospital.
Stop Shop New York Metro is also the largest sponsor of local food banks throughout the
region.
More about Stop Shop online:
www.stopandshop.com
Established: 1936
Joined Ahold: 1998
Brands: Giant
Market area: Virginia, Maryland,
Delaware, and the District of Columbia, in
the United States
Store formats: Supermarkets and super
stores
Own brands include: Giant, Nature's
Promise, Simply Enjoy, CareOne, and
Guaranteed Value
Giant Landover is a leading supermarket chain in the mid-Atlantic United States. It operates
179 stores in three states and the District of Columbia. Giant Landover also operates nine fuel
stations. In 2010, the division successfully completed its three-year "Project Refresh" program
launched in 2008 to remodel or replace approximately 100 of its stores. In addition, Giant
Landover closed one store and completed two relocations. In May, Giant Landover launched
a new gas rewards loyalty initiative, in partnership with Shell, enabling its customers to save
on gasoline.
In 2010, Giant Landover was named Retailer of the year by Food For All, a non-profit
organization based in Virginia, and also received the first "Gift of Life" award by The Children's
Cancer Foundation, based in Maryland.
10 «our largo giant
More about Giant Landover online:
www.giantfood.com
