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albert
Other Europe continued
hypernova
Albert Hypernova
Ahold
Annual Report 2010
Group at a glance
Performance
Governance
Fi nancials
Performance by segment continued
Investors
Established: Ahold Czech Republic
(1991), Ahold Retail Slovakia (2001)
Joined Ahold: Albert Hypernova was
established by Ahold
Brands: Albert, Hypernova
Market area: The Czech Republic and
Slovakia, in Europe
Store formats: Hypermarkets, compact
hypermarkets, and supermarkets
Own brands include: Albert Quality,
Albert Excellent, Albert Bio, Euroshopper
Albert and Hypernova are among the best-known food retail brands in the Czech Republic and
Slovakia. At the end of 2010, the company operated 279 stores in the Czech Republic - one
more than last year - and operated 26 stores in Slovakia. Last year the company completed the
rebranding of all its Hypernova stores in the Czech Republic to one brand, Albert. Operating
under a single brand has enabled the company to achieve a stronger position in the market.
Albert Hypernova downsized several hypermarkets in Slovakia in response to changing
consumer preferences and trends.
In both the Czech Republic and Slovakia, Albert Hypernova invested in lower prices and
attractive promotions to improve customer perception and the company's value proposition.
Albert, particularly in the Czech Republic, focused on further improving its fresh food assortment
and own-brand product range to strengthen its commercial proposition.
Albert ran its "Bertici" charitable campaign for the 11th year in a row. The campaign raised €0.3
million to help children in need through donations to hundreds of institutions, social care homes
and orphanages. The company also started to charge one Czech crown for the plastic bags
customers use for their groceries. Profits are donated to the Albert Charity Foundation, which
supports families, promotes health, and helps individuals in need in the Czech Republic.
More about Albert Hypernova online:
www.albert.cz
www.hypernova.sk
