albert.
The Netherlands continued
Gall Gall
Gall Gall
albert.nl
Ahold
Annual Report 2010
Group at a glance
Performance
Governance
Fi nancials
Performance by segment continued
Investors
Established: 1884
Joined Ahold: 1989
Brands: Gall Gall
Market area: The Netherlands, in Europe
Store formats: Wine and liquor stores
and online shopping
Own brands include: Gall Gall
huiswijn (range of selected own-brand
wines)
Gall Gall is the leading wine and liquor retailer in the Netherlands.
At the end of 2010, Gall Gall operated 548 stores, an increase of nine over the previous year.
The company remodeled its 100th store into its new wine and liquor format and continued to roll
out small liquor stores adjacent to Albert Heijn supermarkets under the format, "Gall Gall
gemak" (Gall Gall convenience). To inspire and attract customers, Gall Gall introduced a new
gift concept that offers wines in festive packaging and developed special events, including a
contest for wine enthusiasts. It also continued its successful Wild Wine Days ("Wilde Wijn
Dagen") promotional campaign, offering customers great deals on wine.
More about Gall Gall online:
www.gall.nl
Established: 2001
Joined Ahold: albert.nl was established
by Ahold
Brands: albert.nl, Albert
Market area: The Netherlands, in Europe
Store formats: Online grocery ordering
and delivery
The online delivery service of Albert Heijn, Etos, and Gall Gall is the largest online grocery
service in the Netherlands. It offers products from all three brands for delivery right into customers'
kitchens. 2010 was another year of sales growth for the company, driven by an increased
average order size.
More about albert.nl online:
www.albert.nl
