Ahold Europe
Ahold USA
Group highlights continued
Ahold
Annual Report 2010
Group at a glance
Performance
Governance
Fi nancials
Investors
The Netherlands
Albert Heijn realized another year of market share growth
Albert Heijn rolled out a new assortment of affordable, everyday, non-food items and increased
the number of products under its "AH puur&eerlijk" organic and sustainable own brand
Albert Heijn's XL store format was named the best supermarket in the Netherlands for the
second consecutive year
Etos was named the most customer-friendly drugstore in the Netherlands
Gall Gall continued to open small stores adjacent to Albert Heijn supermarkets and
remodeled its 100th store to the company's new format
Other Europe
Albert in the Czech Republic successfully improved its commercial position through a value
campaign, and by investing in its fresh food assortment
Reorganized into four geographic divisions with one support organization and executive
leadership team
Volumes increased across the divisions and Ahold USA increased its market share
Giant Carlisle integrated the Ukrop's Super Markets chain, remodeling the 25 stores into
the Martin's banner
The Stop Shop divisions integrated five former Shaw's supermarkets
Giant Landover successfully completed Project Refresh, the three-year program to remodel
approximately 100 of its stores
Peapod expanded into Indianapolis, Manhattan, and southeastern Wisconsin
