fleapad
Performance by segment - continued
Stop Shop Giant-Landover Peapod
Private labels include: Stop Shop,
Nature's Promise, Simply Enjoy,
CareOne, Guaranteed Value
Peapod, LLC
Performance o www.ahold.com/reports2009
Stop Shop is a leading supermarket brand, operating in six states
in the northeast United States. In 2009, the company launched
a new value initiative to further increase revenue and profitability.
The initiative involved the launch of a new loyalty card program,
new in-store signage, and sharpening promotional activity.
The Stop Shop Supermarket
Company LLC
Established: 1914
Joined Ahold: 1996
Market area: Connecticut,
Massachusetts, New Hampshire, New
Jersey, New York and Rhode Island, in
the United States
Store formats: Supermarkets and
superstores
Giant-Landover is a leading supermarket brand, operating
in four states in the mid-Atlantic United States. In 2009, the
company launched a new value initiative to further increase
Qi^rif revenue and profitability. The initiative involved the launch
of a new loyalty card program, new in-store signage, and
sharpening promotional activity.
Giant-Landover's three-year "Project Refresh" program launched
in 2008 continued, with 34 stores remodeled, bringing the
total to 65 out of the approximately 100 stores planned as part
of the program.
Giant of Maryland LLC
Established: 1936
Joined Ahold: 1998
Market area: Virginia, Maryland,
Delaware and the District of Columbia,
in the United States
Store formats: Supermarkets and
superstores
Private labels include: Giant, Nature's
Promise, Simply Enjoy, CareOne,
Guaranteed Value, Cottontails, Simply
Dry and Companion
Peapod is an online grocery delivery service working in
partnership with Stop Shop and Giant-Landover. It also serves
the metropolitan areas of Chicago, Illinois; Milwaukee and
Madison, Wisconsin; and the northern areas of Indiana.
Sales figures for Peapod are included in the sales figures
of Stop Shop/Giant-Landover.
The company celebrated its 20th anniversary in 2009 by donating
over 20,000 pounds of food to the Chicago Food Depository.
Established: 1989
Joined Ahold: 2000
Market area: Connecticut, District of
Columbia, Illinois, Indiana, Maryland,
Massachusetts, New Hampshire, New
Jersey, New York, Rhode Island,
Virginia and Wisconsin, in the United
States
Store formats: Online grocery ordering
and delivery
Ahold Annual Report 2009 22
