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Performance by segment
©tOS
Golf Gall
Albert Heijn Etos Gall Gall
Performance
Albert Heijn is the leading food retailer in the Netherlands and
one of the country's best-known brands. In 2009, Albert Heijn
increased its number of stores and continued to grow sales and
market share by providing value and an extensive range of
private label products. Albert Heijn is also innovating its store
formats and its offering to meet changing customer needs and
local preferences.
Albert Heijn supermarkets, together with Etos, Gall Gall, the
home shopping service albert.nl and the Ahold Coffee Company
comprise the entity known as Albert Heijn.
Albert Heijn B.V.
Established: 1887
Joined Ahold: The Ahold group was
established by Albert Heijn
Market area: The Netherlands, Europe
Store formats: Compact hypermarkets,
supermarkets, convenience stores and
home shopping.
Private labels include: AH Huismerk
(house brand), AH Excellent, AH
puur&eerlijk (responsible choices), and
Euroshopper
Etos is a leading health and beauty retailer in the Netherlands,
offering shoppers a wide selection of quality health and beauty
products at affordable prices and service from knowledgeable
employees.
In 2009, Etos was awarded both Best Drugstore, for the second
year in a row, and Best Drugstore Chain in the Netherlands.
During the year, the company focused on improving its price
perception to enhance its positioning in the market.
Etos B.V.
Established: 1918
Joined Ahold: 1974
Market area: The Netherlands, Europe
Store formats: Drugstores
Private labels include: Etos Huismerk
(house brand) and Etos
Voordeelselectie (value selection)
Gall Gall is the leading wine and liquor specialist in the
Netherlands, and in 2009 celebrated its 125 year anniversary.
During the year, as part of its repositioning strategy, Gall Gall
introduced a new brand identity and refreshed all its stores to
make them more appealing to customers. Store employees were
also given additional training to provide quality service and advice
to different customer groups.
Gall Gall also began the roll-out of a new wine and liquor store
format to make its stores more friendly and accessible and
simpler to shop.
Gall Gall B.V.
Established: 1884
Joined Ahold: 1989
Market area: The Netherlands, Europe
Store formats: Wine and liquor stores
Private labels include: Range of
selected Gall Gall private label wines
and spirits
Ahold Annual Report 2009 19
