tos
2 www.ahold.com/reports2008
Performance by segment
Etos
"Customers come to Etos
for a wide assortment of
A-brand and private label
products at competitive
prices and in a store with
friendly and knowledgeable
personnel."
Gall Gall
hALL I t*ALL
"We want to be the most
accessible, attractive and
inspiring wine and liquor
store in the Netherlands."
Operating and financial review
AHOLD ANNUAL REPORT 2008 21
Company name
Etos B.V.
Established
1918
Joined Ahold
1974
Region
Europe, the Netherlands
Store formats
Drugstores
Private labels
Include: Etos house label (Etos Huismerk) and Etos value
selection (Etos Voordeelselectie)
Etos is one of the leading health and beauty retailers in the Netherlands, operating
over 500 stores and employing over 2,500 people. In 2007, we successfully began
repositioning Etos in the highly competitive Dutch market. Etos offers health and
beauty shoppers affordable prices as well as service, quality, selection and
knowledgeable staff.
Jan van Dam
General Manager
Etos
Highlights: Etos
Etos opened its 500th store and was
named the best drugstore in the
Netherlands.
Company name
Gall Gall B.V.
Established
1884
Joined Ahold
1989
Region
Europe, the Netherlands
Store formats
Wine and liquor stores
Private label
Includes: range of selected Gall Gall house wines
Gall Gall is the leading wine and liquor specialist in the Netherlands, operating
over 530 stores and employing over 1,200 people. In 2008, we began the roll-out
of a new type of liquor store with an updated brand image designed to appeal to
a broader customer base. We also piloted a smaller store format designed to be
incorporated into an Albert Heijn supermarket. In addition, we are labeling shelves
according to wine type rather than country of origin to make selecting easier for
customers who like wine but are not experts. We are training our staff to provide
quality service and advice.
December 28, December 30,
2008
2007
Number
Number
Store portfolio development
Albert Heijn
823
752
Etos
506
485
Gall Gall
532
519
Albert Heijn/Etos/Gall Gall
1,861
1,756
Peter Zoutendijk
General Manager
Gall Gall
Highlights: Gall Gall
Gall Gall converted 11 former
Schuitema stores to Gall Gall stores
and opened four new stores.
