GIANT
Peapod'
27
Ahold USA continued
II H
Giant Carlisle
Peapod
Ahold
Annual Report 2010
Group at a glance
Governance
Fi nancials
Performance by segment continued
Established: 1923
Joined Ahold: 1981
Brands: Giant Food Stores and Martin's
Food Markets
Market area: Pennsylvania, Virginia,
Maryland, and West Virginia in the United
States
Store formats: Supermarkets and super
stores
Own brands include: Giant, Nature's
Promise, Simply Enjoy, CareOne, and
Guaranteed Value
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Giant Carlisle is a leading supermarket chain in the mid-Atlantic United States. It operates 180
grocery stores under the names of Giant Food Stores and Martin's Food Markets and 81 fuel
stations in four states. In the first half of 2010, Giant Carlisle successfully remodeled 25 former
Ukrop's stores, acquired in February 2010, under the Martin's banner, expanding its presence
in Virginia. In addition, Giant Carlisle opened four stores - three new and one renovated -
expanded three stores, and remodeled another three. In November, Giant announced the
acquisition of two Genuardi's stores that will be rebranded as Giant and open in the first half of
2011.
Giant Carlisle continued to build on its extensive tradition of community engagement. Among
other efforts, Giant's Bag Hunger campaign surpassed $1 million in donations for the first time.
The company received the Golden Grocer Award by the U.S. Department of Agriculture in
recognition of its sustained commitment to the fight against hunger. Giant also raised more
than $1.1 million to benefit local United Way charities.
More about Giant Carlisle online:
www.giantfoodstores.com
More about Martin's online:
www.martinsfoods.com
Established: 1989
Joined Ahold: 2000
Brands: Peapod
Market area: Connecticut, District of
Columbia, Illinois, Indiana, Maryland,
Massachusetts, New Hampshire, New
Jersey, New York, Rhode Island, Virginia,
and Wisconsin, in the United States
Peapod is the leading online grocery service in the United States. It works in partnership with
Stop Shop and Giant Landover to serve markets in 11 states and the District of Columbia. In
2010, Peapod was able to strongly grow sales in its existing markets. In addition, the company
successfully entered Indianapolis, Indiana; Manhattan, New York; and southeastern Wisconsin.
More about Peapod online:
www.peapod .com
Store formats: Online grocery ordering
and delivery
