0tos
The Netherlands continued
Albert Heijn
Etos
Ahold
Annual Report 2010
Performance by segment continued
Group at a glance
Performance
Governance
Fi nancials
Investors
Albert Heijn
Established: 1887
Joined Ahold: The Ahold Group was
established by Albert Heijn
Brands: Albert Heijn, Albert Heijn XL and
AH to go
Market area: The Netherlands, in Europe
Store formats: Supermarkets, compact
hypermarkets, convenience stores, and
online shopping
Own brands include: AH Huismerk
(house brand), AH Excellent, AH
puur&eerlijk (responsible choice), and
Euroshopper
Albert Heijn is the leading food retailer in the Netherlands and one of the country's best-known
brands. At the end of 2010, Albert Heijn operated 843 stores - eight more than the previous year
- and continued to grow sales and market share by providing value to its customers. In 2010,
more than 80 stores were remodeled, relocated or expanded. The company further developed
its innovative store formats, own-brand product range, and overall offering to meet changing
customer needs and local preferences.
Albert Heijn also worked with the Dutch Ministry of Internal Affairs to help make certain
neighborhoods that the government identified as in need of attention, and in which Albert Heijn
operates more than 40 stores, better places to live. One way Albert Heijn did this was by
encouraging schools in these neighborhoods to participate in the "Ik eet het beter" program that
aims to teach children healthier eating habits. Ahold also sponsored the "Dam to Dam" run, a
well-known and long-established 16.1 kilometer race from Amsterdam to Zaandam in the
Netherlands. The 55,000 participants included 2,650 Ahold employees.
More about Albert Heijn online:
www.ah.nl
Established: 1918
Joined Ahold: 1974
Brands: Etos
Market area: The Netherlands, in Europe
Store formats: Drugstores, and online
shopping
Own brands include: Etos Huismerk
(house brand) and Etos Voordeelselectie
(value selection)
Etos is one of the largest drugstore chains in the Netherlands. It offers customers a wide selection
of quality health and beauty, body care, and baby care products at affordable prices, and friendly,
knowledgeable service. At the end of 2010, Etos operated 523 stores - five more than the
previous year - and continued to grow sales.
In 2010, customers voted Etos one of the most customer-friendly companies - and the most
customer-friendly drugstore - in the Netherlands.
More about Etos online:
www.etos.nl
Albert Heijn
