Strategy In early 2006, Ahold's management commissioned a strategic review of its businesses. The objective of the review was to define how Ahold could accelerate identical sales growth, improve profit returns and strengthen the Company's foundation for future expansion, and in doing so create additional value for shareholders. As a result of the review, the Company announced its strategy for profitable growth in November 2006: I. Refocusing the Company's portfolio Ahold companies will operate as market leaders in local food retail markets in the United States and Europe where the Company can secure a number one or number two position with clear prospects for profitable and sustainable growth. Ahold's portfolio of retail businesses is fundamentally strong. The Company has a number one or number two position in the Netherlands and the Czech Republic, as well as in the ICA, Giant-Carlisle, Stop Shop and Giant-Landover market areas. All of these businesses have significant potential for profitable growth. Ahold has decided to divest retail businesses that would require a significant level of investment and management attention. The Company will now focus on accelerating improvements across its remaining businesses. 1. Divest U.S. Foodservice Ahold is pleased with the progress made at U.S. Foodservice following its decision to retain this business in 2003. Since that time the Company has created significant shareholder value. Ahold has improved the company's financial performance through restructuring and rebuilding the organization and culture and has resolved the outstanding material legal matters with significant financial exposure related to 2003. Ahold's new long-term strategy for U.S. Foodservice launched at the end of 2005 is showing good results. U.S. Foodservice has the potential to further improve its performance, but Ahold sees limited near-term synergies between U.S. Foodservice and Ahold's retail operations. Therefore, Ahold has decided to focus its resources and expertise wholly on the future growth of its retail businesses. Ahold will complete its exit from the foodservice industry by divesting U.S. Foodservice. 2. Focus on the Czech Republic and divest retail activities in Poland and Slovakia Ahold will focus its investment in Central Europe on the Company's leadership position in the Czech Republic. Although the Czech Republic is a highly competitive market, Ahold's position and strengthened organization there provide the Company with the basis for successful growth. Ahold is divesting its retail operations in Poland and Slovakia where the Company is not a number one or number two player. While these two markets are expected to continue to grow, and offer good long-term opportunities, establishing a leading position for Ahold would require a significant level of investment and management attention. The Company has therefore decided to exit these markets. 3. Divest Tops retail banner in the United States Further to Ahold's announcement to divest Tops stores in Northeast Ohio, the Company has concluded that it should also sell the remaining Tops operation in New York and Pennsylvania. Although Ahold is a market leader in these areas, the divestment will allow the Company to focus resources on its remaining retail growth businesses. 4. Divest minority ownership position in Jerónimo Martins Retail Ahold has been a 49 percent shareholder in Jerónimo Martins Retail (JMR) since 1992. JMR has developed into a successful player in the Portuguese retail market with good results and strong management. However, as the Company will focus on retail activities in which it owns a majority shareholding or is able to drive considerable synergies, it has entered into negotiations with Jerónimo Martins Holdings, the other shareholder in JMR, to begin the process of divesting Ahold's stake in JMR. 5. Continue to retain majority ownership in ICA Ahold has a 60 percent majority shareholding in ICA, which has operations in Sweden, Norway and the three Baltic states. The value of the business has improved significantly over the past year. Ahold sees further potential in the close cooperation that exists between ICA and Albert Heijn. The Company has recently established joint European sourcing organizations, and is working closely together on areas including private label development, IT infrastructure and development and supply chain optimization. Ahold Annual Report 2006 7

Jaarverslagen | 2006 | | pagina 160