Healthy eating for children Culture Careers Learning and diversity OUR PEOPLE more than 1,100 products. The company aims to provide healthy, responsible and tasty products in all main food and drinks categories. Also in 2005, ICA launched the Gott liv range, another initiative designed to provide customers with clear information on levels of fat, sugar, salt, and fiber in food. Gott liv has rapidly become one of the largest private brand ranges in Sweden, making healthy food a simple, affordable choice for ICA customers. Giant-Carlisle's new store in Camp Hill, Pennsylvania, offers a ground-breaking approach to health and wellness. The store has full-time nutritionists on hand to answer customer questions and a health food department - Nature's Promise Marketplace - that stocks more than 3,400 natural and organic products. The newly-launched Nature's Promise range can also be found at our other stores in the United States. The Camp Hill store also includes a cooking school where customers can learn how to prepare healthy meals and a community center, where local partners provide exercise classes and health education services. In addition, Ahold's U.S. retailers are supporting the Department of Agriculture's My Pyramid program, an interactive guidance system that helps customers choose and prepare healthier food. Store offerings include a brochure with recipes, menu plans and shopping lists, in-store radio announcements, and a Stop Shop weekly circular. U.S. Foodservice is contributing to the promotion of health and well-being by partnering with restaurants, schools and hospitals to help develop healthy menu options. In Hypernova stores in Slovakia and the Czech Republic, Ahold Central Europe has launched Healthy 5, a program of learning activities for children. Developed with the support of the World Health Organization, the project aims to inform and inspire schoolchildren about the need to eat five portions of fruit and vegetables every day. Taken together, these initiatives, and many more, underline our growing role in encouraging a healthy lifestyle for our current, and future, customers. customers. Their expertise, knowledge of the business, and commitment are key to Ahold's success. We aim to attract and retain the best talent and create an environment that encourages innovation. Our core values provide the basis for how we work together. These values are helping us build a strong culture and guide decision-making and the way we handle dilemmas. For example, we have included these in the way we manage the performance criteria of our employees and plan their careers. One of our priorities is to develop talent within the company through challenging assignments, targeted training, and rewards based on performance. The majority of our vacancies are filled by internal promotion. We recruit externally to bring in additional skills, perspectives and experience. Our management development practices, at all levels, encourage employees to grow within the company. Career progression is based on an employees' capability, performance and behavior consistent with our core values. We focus on developing staff to ensure we have the right management potential to meet our future needs, with particular emphasis on areas that are strategically important. We value diversity and are committed to developing our people and giving them opportunities to grow. This is essential for Ahold to compete in the ever-changing food retail and foodservice environment. We have launched a company-wide initiative to become a 'learning organization'. We are also increasing the number of international assignments for employees to broaden their perspectives, unify the organization, and share best practices. We are putting processes and systems in place that increase collaboration throughout our company. Training and development programs across Ahold are being aligned to develop our core capabilities as a competitive advantage for the group. We employ approximately 247,000 people, most of whom have direct contact with our customers. Internally, we refer to our employees as 'associates' reflecting their role as partners in achieving our objectives and serving our AHOLD ANNUAL REPORT 2005 13

Jaarverslagen | 2005 | | pagina 66