Royal Ahold is a rapidly growing international food provider.
In 1999, Ahold operated 4,000 stores in the United States,
Europe, Latin America and Asia with sales of Euro 33.6 billion.
Ahold employs more than 300,000 people and services over
30 million loyal customers every week.
Ahold's mission is to become the best and most successful food
provider in the world. It aims to achieve this through a tight
network of best-of-breed food retail and food service companies.
Companies that provide a superior shopping experience for their
customers in the local market place. Undisputed market leaders
in quality and innovation with value-for-money brand names,
superior customer service and quality products.
Ahold continues to pursue top-line performance through brisk
autonomous growth, new acquisitions and joint ventures,
maintaining a balanced portfolio of investments in mature
and growth markets.
Ahold is becoming a multi-channel food provider with significant
experience in food retail and the food service industry. Ahold is
also swiftly developing its position as an e-commerce player.
Royal Ahold Annual Report 1999 3
