Impact on business
Data exchange and greater involvement in the manufacturing process through strategic relationships with global brand
manufacturers and private label producers is enhancing flhold's control over quality, price and speed to market.
Product traceability up the supply chain gives a growing number of consumers more informed choices. Already a
leader in this field, Ahold is now considering the use of microchip technology to help track products 'from farm to fork1.
In the future, consumers will expect not only a seamless connection between the
technologies in their lives but will demand added value, more useful, relevant
and topical information and precisely-targeted marketing, meeting their specific
or family needs. In order to integrate, suppliers and retailers will increasingly
share customer information and, with customer permission, work together to
create the right tailor-made individual service. Consumers will have little time or
tolerance for delay or reiteration of personal details; they will simply move to a
better product or another provider unless the bond between provider and
customer is based on trust and respect. Ahold-associated companies focus on
this priority day in, day out.
The global retail quandary of how to extract economies of scale while remaining
responsive to local markets is one that Ahold has long resolved. It joins forces
with highly successful local food providers in Asia, Latin America and elsewhere
and respects their autonomy in meeting the specific needs and tastes of their
customers. In return, the partners use Ahold's buying power and functional
know-how to develop their brands. Global sourcing through internet and direct
contact with supply partners enables Ahold to buy the best products
at the best prices, and have them delivered quickly to partners around the world.
Locally produced items with a special touch are rising in importance as they
complement global offerings.
