Contents Key figures 1995 III Highlights Royal Ahold 1 To our stockholders 4 Report of the Corporate Executive Board 6 Report of the Supervisory Board 27 Special essay: From mass sales to precision retailing 28 Financial Statements 35 Additional Information 54 Financial Results under US Generally Accepted Accounting Principles 55 Ten-year Comparative Summary 56 Board and Management 58 Investor Relations 60 The diversity of fresh products continues to growbut the ideal assortment is determined for each location more precisely. Micro-merchandisingbased on local consumer needs has led to a highly differentiated assortment of fresh products and ethnic foods in this Tops International store. Annual Report 1995 Royal Ahold 3

Jaarverslagen | 1995 | | pagina 7