Corporate Principles
As a retail organization specialized in producing and distributing fresh
foods, groceries and other consumer goods, Royal Ahold serves large
numbers of customers directly through its stores in The Netherlands,
other European countries, and the United States.
The company's objective is to continue to perform this role in society
in both current and new market areas and, in so doing, to achieve a reason
able return on its investment, while at the same time providing substantial
employment.
To achieve its objective and meet its related responsibilities, the
company needs to ensure its continuity. Ahold wants to determine its own
future, and therefore strives to maintain its independence and unique
identity.
The consumer is at the very heart of Ahold's policy. Consequently, Ahold
continuously adapts to consumer wishes and ever-changing market condi
tions. Its basic principle is to provide value for money, while paying careful
attention to quality, assortment, safety and information. For its employees,
Ahold wants to be a source not only of adequate compensation, but also of
challenging career opportunities, professional training, and motivation.
For its stockholders, Ahold aims to provide good returns through
sustained growth and profitability. New and existing activities are continu
ally measured against these criteria. Ahold is also committed to providing
comprehensive information on developments within the company. Ahold
strives for a long-term relationship with suppliers that meets the commer
cial interests of both parties.
Social concerns, such as employment, land use and planning, urban
renewal, the environment and public health are important elements of
corporate policy.
