mi
Ik
J
Gaa .1
23
£J5T5 !i£p® **^£5
TAi-m
B
pffippr «3T :^ps£f:
Ms», "i '*****•- ^*ta!S
in the Czech Republic thereby rose to 96, creating a national
presence.
Mana, with 69 supermarkets, refined its marketing strategy
in 1995 and improved its price image. Integration of newly-acquired
stores is going smoothly, thanks in part to an extensive and effective
training program for new employees. The Sesam discount format,
applied in eight stores, is progressing well. The combined scope
of Mana and Sesam has reached the point where new benefits in
distribution and purchasing can be achieved. A new distribution
center for the Mana supermarkets and Sesam discount stores is
under construction.
The total number of Euronova cash carry stores increased from
three to seven.
A 50-50 joint venture between Ahold and the German retailer
Allkauf has begun developing various store formats in Poland. At
this time, investment is still limited. At year end 1995, ten cash
carry stores and two Sesam discount stores were in operation.
Additionally, the joint venture acquired a 51% interest in Mitex
Trade, an operator of six large and two small supermarkets. Most
activity is currently concentrated in southern Poland, close to
Ahold's activities in the Czech Republic.
Associated Marketing Services (AMS), the synergy marketing
alliance linking twelve leading European food retailers including
Ahold, once again achieved combined benefits through extensive
programs with suppliers. One of the most important results was
the introduction of the Euroshopper product line, which will be
further developed.
Cooperation among the European Retail Alliance (ERA),
consisting of Ahold, the British food retailer Argyll and the French
food retailer Casino, was for the most part confined to information
exchanges in 1995. In February 1996, the partners ended their
cross shareholdings in each other.
iA;rAk
LINK) P 2C
Poland
European cooperation
Annual Report 1995 Royal Ahold 17
Prague
Ahold's operating area in
the Czech Republic and Poland.
