üiiiuiii
'We are working on a
specialty store in which thé
strengths of all three
chains are reflected.
S
BOSS
Karei Goedkoop (I) and
Jaap 't Hart
Through the acquisition of
Gall Gall and Party
Shop early in 1989,
Ahold now owns the lar
gest liquor store chain in
The Netherlands. Both
chains were integrated
into the Alberto organiza
tion, thus forming a 275-
store chain, which adop
ted the Gall Gall name.
'The merger was neces
sary to enlarge Alberto's
basis in a wine and spirits
market which has been
declining for some time,
says Jeroen Hunfeld, until
1989 year end Managing
Director of Ahold Special
ty Stores. 'Economies of
scale opened up new
profit improvement oppor
tunities which are now
materializing.
Over the course of just a
few weeks, over one
hundred Alberto and Party
Shop liquor stores were
converted into Gall Gall
stores. As of May I,
989, the company
Jeroen Hunfeld moved into a new office in
Hoofddorp. The distribu
tion activities were central
ized in the existing Gall
Gall distribution center in
Zoeterwoude, which was
drastically remodeled.
'Not only was the integra
tion very fast, but it also
went without a hitch,says
Jaap 't Hart, Operations
Manager of the recently
formed liquor store chain.
'Almost all the stores al
ready have the same
assortment and a similar
layout. Now we are focus
ing on integrating the vari
ous company cultures.
With the technical aspects
of integration completed,
Gall Gall is turning its
attention to strengthening
the specialty character of
the stores. Managing
Director Karei Goedkoop:
'We are working on a
specially store reflecting
the strengths of all three
predecessor chains.
In 1990 we are going
to open a few pilot stores
which are to serve as the
basis of tomorrow's Gall
Gall: a liquor store with
value added I'
Both in The Netherlands
and in Belgium, Etos had
a year of strong expan
sion. In The Netherlands
Etos opened eleven new
stores. At the same time,
the Beauty Case formula
was refined. Etos Man
aging Director Cees
Bosma: 'The staying
power of the formula has
been strengthened. The
days when Etos used pric
ing as a marketing tool
are. definitely over. The
emphasis now lies on the
service element and we
are going to develop this
further in the nineties.
Etos Belgium opened ten
new stores. 'Belgium is
absolutely a foreign coun
try, according to Man
aging Director Suzanne
Wolff. 'The differences
from The Netherlands are
remarkable, but Etos
Beauty Case has won its
place in Belgium. The for
mula is catching on and
so we will continue to
expand.
Gall Gall head office,
Hoofddorp
Cees Bosma (I) and
Suzanne Wolff
