ome
'The customer wonts Ian
superstores as is clearly
out by their success.
higher than expected.
'We now have nine super
stores of this kind in Cleve
land, says Bill Holsworth,
President Ohio Division,
'and we shall continue to
build superstores of this
format. We aim at having
a network of superstores
in Ohio. The customer
wants large superstores,
as is clearly borne out by
their success.
On Long Island (N.Y.),
FNS for the first time in
many years managed to
open a new Finast super
market. The Finast in Med-
ford measures 53,000
square feet, has diagonal
aisles and huge fresh food
departments. 'Through
these aisles we clearly dis
tinguish ourselves from the
competition,says Jack
Moffatt, President Eastern
Division 'They put a far
greater focus on the perish
ables departments on the
sides of the store.1
The store is smaller than
the Cleveland superstores.
John Shields, President
and COO: 'The real estate
constraint on Long Island
forces us to build much
more compact stores, with
less non-food than in
Cleveland. Nevertheless,
the Long Island customer
has shown an enormous
enthusiasm for our new
prototype in Medford.
We have one so far, but
several more are planned.
(I to r) Jack Moffatt, John
Shields and store manager
Bill Hartnagel in the new
Finast store in Medford
(I to r) Nick Riso, Joe Harber and Rob Zwartendijk
(President and CEO of Ahold USA since September 1,1989)
In January 1989 Ahold
USA moved into a new
head office in Parsippany
NJ.From there the task
of increasing coordination
among BI-LO, Giant and
FNS was firmly taken in
hand. Executive Vice Pres
ident Nick Riso: 'We
have created the basis to
become an effective cata
lyst for the American initia
tive. The synergetic efforts
will be continued in 1990.
Executive Vice President
Joe Harber: 'I am confi
dent that the economic
benefits will increase.
In the year under review,
capital investments in FNS
yielded tangible results.
Ahold's infusion of capi
tal led to the remodeling
of existing stores and the
opening of new ones,
says Chairman and CEO
Richard Bogomolny
One of those new stores
was the Finast 70,000
square feet superstore in
the eastern part of Cleve
land (Ohio). The perish
ables departments are the
most important. As Bogo
molny puts it: 'With fresh
products you can make a
reputation for high quality,
and that is what we have
succeeded in doing. Sales
in the new store are much
