Of the many changes in food marketing over the
past 50 years, those that have survived have one
thing in commonthey have each improved in
some measure the consumer's ability to secure a
bigger and better selection of food at lower cost.
New methods of moving food from producer to
consumer have succeeded only on the vote of the
customer.
LINGAN A. WARREN, President
Safeway Stores, Inc., Oakland, California
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